The arrival of Team 21 on DTT and the success of Team Sports mrs Information Site en logically have

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The arrival of Team 21 on DTT and the success of Team Sports mrs Information Site en logically have brought in their wake a reflection on the editorial policy of the flagship of the group. mrs Newspaper L'Equipe only paid support of the brand. Review of Thinking: a new formula that you will discover tomorrow morning for a day which in the opinion of the managing editor, Fabrice Jouhaud, "had not really changed for more than ten years". And we're not talking about the format.
Without using the term revolution - only the format change would be one - is a real facelift on the form and content that you can expect. And as The Perfect Skylight spoils mrs you, we had the privilege to present to this new newspaper L'Equipe, previewed by the Director of the person writing, Fabrice Jouhaud. What to expect? mrs Some revelations about the early models and the state of mind that has dictated.
"Before, there was another ten years, explains Fabrice Jouhaud Team rythmed sports news because there was no competition. We were the best dancers because we were the only dancers. There was talk of journalism chair, that is to say that distilled information vertically. Today downstream mrs side does not work because everything has changed, Internet or TV channels have revolutionized the concept of time and the notion of a hierarchy of information. For us to redefine what information. It is necessary that we put in place of the readers know where they have the info, and they were read before we buy and give them what they have not yet read. "
"We must therefore mrs ask whether, after a game, the player he wants to buy the team the next day to be told:" The match was 0-0, etc. .. "When he saw him, he had already heard or read the analysis on the Internet or on the news channels, sports and general? No, it's mrs over this reflex. We need to offer him new content. "
Of course, the player mrs in the team will always be the match analysis written by experts without telling matches linearly, "what we are already doing more. We need to offer different things and take advantage of our technical and human resources that allow us to do so. "
A typical example of responsiveness to which team wants to bend as soon as the news it will "Lewandowski scores 4 goals against Real Madrid, says Fabrice Jouhaud. Normally, we would suggest an article "Who are you Lewandowski? "Two days after the game, the time has been analyzed. Today, from the 3rd goal in the 55th, you must start this article to appear the next morning. mrs Our competitors Net or general mrs press, they are still in the analysis of the game and do not have time to ask for spending calls, gather information and write this type of paper in real time. We, though, because we have a network of journalists and the time to ask us an hour and a half to do. And we must enjoy as we are the only ones who can do it. And all sports. This is where you can take control of the time, recreate the pace of information and no longer suffer. "
The entertainment will also be one of the new aspects of daily life. "We must remove the head of the people" because it is the press, because it's gray, it's serious. " While the team is a serious newspaper, read by specialists and amateurs, but today we want to show that we are not an old lady, that we are not so, that the traditional side of paper is not an obstacle to innovation. mrs Readers also want to be entertainment. Not that we do of humor, because it is a very difficult random kind in the sport and then everyone mrs does not have the same humor, but they are so pure analysis that If they have read before and elsewhere. They want stories, anecdotes, numbers, info ins