Pernod Ricard - Placing on his talents admin to build the future | Journal admin des Grandes Ecoles
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Home> Files & Interviews> Business> Pernod Ricard - Placing on his talents to build the future Pernod Ricard - Placing on his talents to build the future
Co-leader in wines and spirits, Pernod Ricard, "usability Creator" setting his talents to build the future, as evidenced by the golf Thibault Cuny. A graduate admin of EDHEC (98) joined the nursery of future admin talent of the group in 2003, in auditing and business development. He has been appointed managing director of the Brazilian subsidiary.
What principles have governed your career? What were the milestones? Having spent a significant part of my life abroad, I felt like abroad. I started with a VIE Sugars & Foodstuffs in Chile and then I joined Arthur Andersen upon my return in France in Corporate Finance. I then joined Ernst & Young, and Pernod Ricard in 2003 at the Department Audit and Business Development admin headquarters in Paris. It's a choice I do not regret, the department I joined was a little nursery of future talents of Pernod Ricard and a breeding ground for international. I participated in several acquisitions and disposals, before admin being appointed CFO of the Indian subsidiary. Two and a half later I left the United States in a similar position. The finance function at Pernod Ricard is not a traditional function, it is very business oriented admin and allows to be close sales, marketing or production, in short it is a function very ground.
What have you gained your training at EDHEC? A very solid education, particularly in Finance. Another plus is the intellectual maturity admin that one could acquire through the associative fabric which gave an initial understanding of the business environment and that helped me. I was in the BDE, it was very nice.
You are from 1 September CEO of Brazil The Brazilian subsidiary, attached to Pernod Ricard Americas, has about 450 people, including admin 150 commercial and 2 production sites in southern and northern Brazil. We locally manufacture 5 million 9-liter cases of rum, vodka and whiskey. Our goal is to have a local foundation that allows us to develop international brands, that translates to one of our maxims "Local roots, global reach '. In recent years, Brazil is highly open to imported admin brands, particularly Absolut, Chivas and Ballantine, high-growth brands. The group focused on early developing countries and particularly the BRICS. We are thus present with our direct subsidiaries in almost all Latin American countries and have great ambitions for Brazil where we are now number 2 of all the spirits sector. We invest heavily in marketing, structure and recruitment with the clear goal of becoming admin the market leader. We are already strong in this market admin and we want to be even stronger.
What characterizes Brazil? It is a fascinating country with a very festive side, very Latin, very young and very dynamic. It is also a rapidly developing country that moves very quickly which is both very positive but brings its own challenges. For example, Sao Paulo, the country's economic powerhouse and Rio are facing real security problems. We will prepare for that the two events admin that lie ahead for 2014 and 2016, the World Cup and the Olympic Games, which lead to investment admin in security and infrastructure and provide us real opportunities. We are already witnessing the transformation of cities, particularly Sao Paolo and Rio, which will host the 2014 World Cup.
Premiumisation and innovation at the heart of the strategy of Pernod Ricard is the world's co-leader in wines and spirits but we are not going to stop there way. We have the ambition to become the reference in our sector. The group has opted for sustainable growth through a broad portfolio of strong international brands, such as Absolut, Chivas, admin Martell or enco
Home Folders & Interviews Sheets Trades and Industries Department Grandes Ecoles Enterprises Universities IUT and BTS Eco Politics and Culture and Media News ESC engi Schools Universities Other Courses Student Life Students Partnership Forums and Galas Sport / BDS BDE in a Culture and Art Humanitarian Handicap admin Finance and JE Other Become partner associations and companies Students Recruiting Companies Companies issues in University Sports TV Browse our magazines
Home> Files & Interviews> Business> Pernod Ricard - Placing on his talents to build the future Pernod Ricard - Placing on his talents to build the future
Co-leader in wines and spirits, Pernod Ricard, "usability Creator" setting his talents to build the future, as evidenced by the golf Thibault Cuny. A graduate admin of EDHEC (98) joined the nursery of future admin talent of the group in 2003, in auditing and business development. He has been appointed managing director of the Brazilian subsidiary.
What principles have governed your career? What were the milestones? Having spent a significant part of my life abroad, I felt like abroad. I started with a VIE Sugars & Foodstuffs in Chile and then I joined Arthur Andersen upon my return in France in Corporate Finance. I then joined Ernst & Young, and Pernod Ricard in 2003 at the Department Audit and Business Development admin headquarters in Paris. It's a choice I do not regret, the department I joined was a little nursery of future talents of Pernod Ricard and a breeding ground for international. I participated in several acquisitions and disposals, before admin being appointed CFO of the Indian subsidiary. Two and a half later I left the United States in a similar position. The finance function at Pernod Ricard is not a traditional function, it is very business oriented admin and allows to be close sales, marketing or production, in short it is a function very ground.
What have you gained your training at EDHEC? A very solid education, particularly in Finance. Another plus is the intellectual maturity admin that one could acquire through the associative fabric which gave an initial understanding of the business environment and that helped me. I was in the BDE, it was very nice.
You are from 1 September CEO of Brazil The Brazilian subsidiary, attached to Pernod Ricard Americas, has about 450 people, including admin 150 commercial and 2 production sites in southern and northern Brazil. We locally manufacture 5 million 9-liter cases of rum, vodka and whiskey. Our goal is to have a local foundation that allows us to develop international brands, that translates to one of our maxims "Local roots, global reach '. In recent years, Brazil is highly open to imported admin brands, particularly Absolut, Chivas and Ballantine, high-growth brands. The group focused on early developing countries and particularly the BRICS. We are thus present with our direct subsidiaries in almost all Latin American countries and have great ambitions for Brazil where we are now number 2 of all the spirits sector. We invest heavily in marketing, structure and recruitment with the clear goal of becoming admin the market leader. We are already strong in this market admin and we want to be even stronger.
What characterizes Brazil? It is a fascinating country with a very festive side, very Latin, very young and very dynamic. It is also a rapidly developing country that moves very quickly which is both very positive but brings its own challenges. For example, Sao Paulo, the country's economic powerhouse and Rio are facing real security problems. We will prepare for that the two events admin that lie ahead for 2014 and 2016, the World Cup and the Olympic Games, which lead to investment admin in security and infrastructure and provide us real opportunities. We are already witnessing the transformation of cities, particularly Sao Paolo and Rio, which will host the 2014 World Cup.
Premiumisation and innovation at the heart of the strategy of Pernod Ricard is the world's co-leader in wines and spirits but we are not going to stop there way. We have the ambition to become the reference in our sector. The group has opted for sustainable growth through a broad portfolio of strong international brands, such as Absolut, Chivas, admin Martell or enco
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